RYDER, N.D. - Harley-Davidson officials are preparing to hold an event aimed at recruiting more motorcycle riders in a North Dakota city.
The motorcycle company will host its JUMPSTART Rider Experience on Saturday during which Ryder residents can learn motorcycle riding basics.
Anoop Prakash is the director of U.S. marketing and market development at Harley-Davidson's headquarters in Milwaukee. He says about 50 of Ryder's more than 80 residents are eligible for the course. They'll need a valid driver's license and must know how to ride a bicycle to participate.
Mayor Jody Reinisch says Ryder welcomes the company. Prakash says the event is part of an outreach effort to build ridership in different parts of the U.S. He says Harley-Davidson has trained over 500,000 riders since 2000.